Apple will host an event tomorrow (10/13). The event is widely expected to feature the reveal of AAPL's new 5G-enabled iPhone 12.

Accounting for 55% of revenue in FY19, the iPhone remains the "core" of AAPL's business. Given the financial importance of the iPhone and AAPL's popularity among investors and consumers, the iPhone launch event always generates considerable excitement.

Apple’s new model represents AAPL's first 5G phone. Outside of the anti-vaxxers and the “Covid comes from 5G crowd” there is plenty of curiosity around its speed and performance.

Some important things to mention about 5G in general:

Most 5G networks in the U.S. are only slightly faster than 4G networks. It’s believed that it will be several years before the U.S. is widely using faster high-band spectrum, which can operate 10-20x faster than 4G.

Similarly, many applications that will run on 5G, like virtual reality and car connectivity features, won't be available until the faster network is built out.

Pricing will be another point of interest.

  • Reports suggest this years model in a price range of $699 - $1,099.

  • Four models are expected, including two iPhone 12s and two iPhone 12 Pros, with screen sizes varying among 5.4, 6.1, and 6.7 inches.

TECHS:


Tomorrow will mark the most anticipated day of the year for AAPL, and investors are stampeding into the stock ahead of the event. Demand for the new iPhone “should” be healthy, especially ahead of the holiday season. There is risk, however, that some consumers may hold off on upgrading phones until 5G networks are fully advanced.

Going into the event the stock is up 7%

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